Sustainability Pressure hits deadlocked Processes
Companies today have a duty to incorporate environmental aspects into product and brand decisions. While the EU Green Deal and CSRD set guidelines, customers are increasingly preferring sustainable brands. Both show that sustainability is becoming increasingly important at various levels.
Many corporate design teams work according to established guidelines — from supplier relationships to established material processes. This creates path dependencies that prevent sustainable concepts from being implemented at an early stage. Ecological aspects are often only examined at a later stage, when material decisions have already been made.
- Sustainability is gaining in importance due to laws and customers
- Rigid processes delay sustainable implementation
- Experience innovation motivates teams
- Positioning and products are defined
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Sustainable Design
as a decisive Lever
Sustainability is a central issue across the entire value chain as consumers increasingly prefer environmentally friendly materials and companies without a sustainable design strategy lose market share.
Studies show that the key environmental effects of a product are defined as early as the design stage: Design decisions made early have a significant impact on the CO₂ footprint, material consumption and the subsequent end of a product's life. If ecological levers are not used in this early phase, unnecessary waste and cost-intensive improvements are created later on.
Circular Design avoids waste right at the source by allowing companies to plan a closed material cycle right from the start. Even in the concept phase, the choice of materials and product use are designed in such a way that recycling and energy-saving production are possible.
In order to meet these requirements, IFID develops adapted sustainability services: expertise is combined with practical methods and thus supports corporate design teams to effectively and quickly integrate sustainability into their processes.
- Relevance of sustainable design for the environment and market success
- IFID supports with research and expertise
Workshop: Co-creation as an Experience
IFID works across industries and brings together processes from technology and industrial design. Through the exchange of different industries, innovative material and process concepts are integrated into corporate design teams. With the help of applications such as life cycle assessment software and extensive material databases, CO₂ balances can be calculated and material recommendations can be made for companies at an early stage of development.
An analysis of current trends ensures that patents and regulatory developments, among other things, are observed. This allows customers to flexibly and promptly adapt their design strategies to new requirements, such as the EU PFAS ban.
In addition, IFID acts as a driving force for the reconciliation and cooperation of relevant stakeholders and helps to integrate sustainable guidelines quickly and effectively into companies' internal processes.
- IFID brings new impetus to corporate design.
- Direct integration of expertise and ideas
- Joint development of prototypes in workshop
- Clear positioning and team building as a result
Recommendations for Action & Impulses
In working phases, companies can look at relevant interfaces together with IFID, initiate sustainable innovations in corporate design and revise the project according to eco-design criteria. For this purpose, inventories are carried out to record the effects on the environment and sustainability.
The team learns about new materials, innovations and guidelines, creating a catalog of ideas that shows how sustainable design can be implemented in various industries.
IFID helps you create an interactive overview with environmental indicators such as CO₂ emissions and brand-related developments. As a result, connections and progress are presented transparently and clearly and understandable for all parties involved.
In addition, knowledge transfer is promoted by developing individual guidelines for sustainable work. In addition, internal designers from the companies work together with the IFID teams to get to know and implement new approaches and methods directly in practice.
- Analyze and optimize sustainable design in corporate design
- Environmental indicators, research and guidelines for practical ecodesign
