IFID goes
Outdoors

A Design Team on Bike Trails

Where passion meets design, innovative solutions are created, because no one combines user experience and product development better than those who are in the saddle themselves.

Our Passion for Outdoor

At IFID, we have more in common than just everyday office life: a passion for outdoor sports and cycling. Our Bike tours after work not only strengthen our team spirit, but also take us off the beaten track — in almost any weather. These adventures are our stress relief, our opportunity to grow together as a team and to push ourselves to our limits.

We like to delve into the design world of outdoor products and appreciate not only high-quality products that are fun, but also those that offer a first-class user experience. Our mission is to protect nature through sustainable products, which is why we are always on the lookout for new, sustainable trends and technologies.

  • Focus on first-class user experience
  • Products that are as sustainable as possible

Get in touch!

The perfect time to start? Right now.
Tell us what you have in mind and let's create something new together.

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IFID team on a joint gravel trip — outdoor activities as part of the team culture and user perspective in the design process
Strategic team setup in an outdoor environment — dialogue about user experiences as part of IFID's understanding of design
IFID designers on an outdoor trip — user focus, movement and context understanding as a source of inspiration for product development
Perspective look at IFID exit — user experience in a movement context as part of strategic brand work

User Testing for Optimal UX

User testing is essential for us. That's why we get on our bikes ourselves to experience the user experience first-hand and get as close as possible to the real experience. In this way, we become aware of problems and challenges that pose potential risks to product development.

In addition to our outdoor expertise, we have expanded our industry knowledge by cycling together and know what is in demand. As demanding users, we understand the needs and high standards of the target groups of bicycle manufacturers and can optimally empathize with them.

  • User testing for product optimization
  • Cycling to identify problems
  • Expertise through personal experience
Dynamic team ride at IFID — brand understanding through real product experience in an outdoor context

Our Claim at IFID

We are a passionate team of experienced innovators, strategists, and visionary designers and love working together to bring ideas to life. Together, we believe that teamwork is the key to achieving flawless functionality and user experience. We love what we do and it shows. Our claim? Design for meaningful experiences. We create meaningful and meaningful experiences for users that positively influence their quality of life. In doing so, we focus on continuous innovation because we want to help shape the future.

Our goal is to question standards, create, rethink and shape desirable visions of the future. We are firmly convinced that design can bring valuable perspectives at every stage of development.

The fusion of shared passion and innovative design forms the basis for us to develop high-quality and sustainable outdoor products. Together, we bring your ideas to life and are by your side from start to finish.

  • User Experience = Team Effort
  • Desirable vision of the future
  • Combining passion and design
The scene shows a creative work process in the area of industrial design. Two people work together at a table on a design project. On the table are a tablet with a technical drawing, a laptop, various material samples, color charts and design samples. One person uses a pen on the tablet while the other is working on the laptop.

Let's
Talk!

Do you have a question or are you interested in starting a project?
Send us a short message!

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