Our Passion for Outdoor
At IFID, we have more in common than just everyday office life: a passion for outdoor sports and cycling. Our Bike tours after work not only strengthen our team spirit, but also take us off the beaten track — in almost any weather. These adventures are our stress relief, our opportunity to grow together as a team and to push ourselves to our limits.
We like to delve into the design world of outdoor products and appreciate not only high-quality products that are fun, but also those that offer a first-class user experience. Our mission is to protect nature through sustainable products, which is why we are always on the lookout for new, sustainable trends and technologies.
- Focus on first-class user experience
- Products that are as sustainable as possible
User Testing for Optimal UX
User testing is essential for us. That's why we get on our bikes ourselves to experience the user experience first-hand and get as close as possible to the real experience. In this way, we become aware of problems and challenges that pose potential risks to product development.
In addition to our outdoor expertise, we have expanded our industry knowledge by cycling together and know what is in demand. As demanding users, we understand the needs and high standards of the target groups of bicycle manufacturers and can optimally empathize with them.
- User testing for product optimization
- Cycling to identify problems
- Expertise through personal experience
Our Claim at IFID
We are a passionate team of experienced innovators, strategists, and visionary designers and love working together to bring ideas to life. Together, we believe that teamwork is the key to achieving flawless functionality and user experience. We love what we do and it shows. Our claim? Design for meaningful experiences. We create meaningful and meaningful experiences for users that positively influence their quality of life. In doing so, we focus on continuous innovation because we want to help shape the future.
Our goal is to question standards, create, rethink and shape desirable visions of the future. We are firmly convinced that design can bring valuable perspectives at every stage of development.
The fusion of shared passion and innovative design forms the basis for us to develop high-quality and sustainable outdoor products. Together, we bring your ideas to life and are by your side from start to finish.
- User Experience = Team Effort
- Desirable vision of the future
- Combining passion and design
More Questions?
Some topics cannot be answered in a general way. If you would like to discuss a specific project, a challenge or an idea, we would be happy to provide you with personal support.
How does Cycling contribute to Product Development and UX Research?
Since the team itself is on the move as demanding users, real challenges can be identified and integrated directly into the design and development process. As a result, product and UX teams gain valuable insights into real user requirements.
What role does Sustainability play in IFID's Outdoor Design Focus?
Sustainability is a core value:
IFID uses outdoor experiences to discover sustainable trends, materials and technologies and incorporate them into design projects with the aim of developing environmentally friendly and durable outdoor products.
How does Team Culture influence the approach to creative Design at IFID?
Joint outdoor activities promote team cohesion, create shared experiences and strengthen cooperation. This team-oriented culture has a direct positive impact on the quality and innovation of design solutions.
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