Market Insights
Global life expectancy is currently around 73.2 years and is continuing to rise, but the average time in good health has stagnated at around 63.7 years worldwide. At the same time, the population aged 65 and over will grow from around 761 million to around 1.6 billion people by 2050.
McKinsey predicts that extending healthy life years by 2040 could generate up to 12 trillion US dollars in additional GDP worldwide — provided that as many people as possible have access and can take advantage of pension services.
- Life expectancy rises, healthy years stagnate, older population grows
- Better prevention is crucial
- Experience innovation motivates teams
- Positioning and products are defined
Factors influencing Longevity
At Young&Co, demographic and health factors influencing longevity were translated into interactive, easy-to-understand infographics and then implemented on the website. Based on this, strategic recommendations and target group-specific concepts such as simplified information pages and barrier-free landing pages were developed.
Barriers can be prevented through regular accessibility audits in accordance with current WCAG 2.2 guidelines. The appropriate visual optimization of the appearance strengthens the motivation to take precautions and breaks down barriers — physically, digitally, cognitively and emotionally. Consistent brand management, clear interfaces and inclusive design can ensure that healthcare services reach all user groups.
- clear representations of communication
- simplified visualizations of data
- Inclusive design influences accessibility of healthcare services
Why Accessibility is a Design Issue
Many people are unable to take advantage of pension offers, for example because they encounter barriers such as financial burdens, long distances, lack of Internet connection, complicated technical terms or physical limitations.
It is therefore all the more important to facilitate digital access through targeted design. Simple and clearly designed user interfaces play a central role here: For people with visual or motor skills limitations, for example, large touch surfaces and strong contrasts can provide decisive support.
In order to reliably implement such solutions in the healthcare sector, design teams are needed to develop clear visual guidelines and prototypes — such as in the collaboration between IFID and Young&Co. Good visualizations are particularly valuable: They make complex relationships quickly understandable and ensure that more people can use prevention and health services. This makes the vision of a long, healthy life more tangible for everyone.
Good visualizations are particularly valuable here: They make complex relationships easy to understand and ensure that more people can use prevention and health services. This makes the vision of a long, healthy life more tangible for everyone.
- Barriers prevent the use of pension offers
- Simple design makes access easy
- Design teams ensure barrier-free healthcare solutions
More Questions?
Some topics cannot be answered in a general way. If you would like to discuss a specific project, a challenge or an idea, we would be happy to provide you with personal support.
What does Longevity in Design mean?
Longevity in Design describes how design processes are used to make healthy life years more accessible, understandable and tangible — for example by reducing barriers in pension offerings. Based on the project with Young&Co, IFID shows how branding, website and strategies were designed to reduce physical, digital, cognitive and emotional barriers.
Why is Design important for access to Health and preventive Services?
Design influences how people perceive and use health information. Inclusive design, clear visualizations and barrier-free interfaces make complex content easier to understand, which makes it easier to use pension services and increases motivation for health care.
What Role do Visualizations play in Longevity topics?
Visualizations make complex demographic and health data understandable and accessible. Interactive infographics or easy-to-understand visualizations help users understand connections more quickly and motivate them to take preventive measures.
What is an Accessibility Audit?
An accessibility audit is a systematic review of digital products — such as websites, web apps, or software — as to how accessible they are to people with various disabilities. The aim is to identify and evaluate barriers and derive concrete measures to improve digital accessibility.
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