Market Insights:
Global life expectancy is currently around 73.2 years and is continuing to rise, but the average time in good health has stagnated at around 63.7 years worldwide. At the same time, the population aged 65 and over will grow from around 761 million to around 1.6 billion people by 2050.
Many people reach retirement age without taking advantage of pension offers — often due to high costs, lack of digital access or complicated information.
McKinsey predicts that extending healthy life years by 2040 could generate up to 12 trillion US dollars in additional GDP worldwide — provided that as many people as possible have access and can take advantage of pension services.
- Life expectancy rises, healthy years stagnate, older population grows
- Better prevention is crucial
- Experience innovation motivates teams
- Positioning and products are defined
Factors influencing Longevity
At Young&Co, demographic and health factors influencing longevity were translated into interactive, easy-to-understand infographics and then implemented on the website. Based on this, strategic recommendations and target group-specific concepts such as simplified information pages and barrier-free landing pages were developed.
Barriers can be prevented through regular accessibility audits in accordance with current WCAG 2.2 guidelines. The appropriate visual optimization of the appearance strengthens the motivation to take precautions and breaks down barriers — physically, digitally, cognitively and emotionally. Consistent brand management, clear interfaces and inclusive design can ensure that healthcare services reach all user groups.
- clear representations of communication
- simplified visualizations of data
- Inclusive design influences accessibility of healthcare services
Why Accessibility is a Design Issue
Many people are unable to take advantage of pension offers, for example because they encounter barriers such as financial burdens, long distances, lack of Internet connection, complicated technical terms or physical limitations.
The relevance of simple and clearly designed user interfaces is correspondingly high. For people with visual or motor skills limitations, for example, large touch surfaces and strong contrasts can help.
In order to reliably implement such solutions in the healthcare sector, design teams are needed to develop clear visual guidelines and prototypes — such as in the collaboration between IFID and Young&Co. Good visualizations are particularly valuable: They make complex relationships quickly understandable and ensure that more people can use prevention and health services. This makes the vision of a long, healthy life more tangible for everyone.
- Barriers prevent the use of pension offers
- Simple design makes access easy
- Design teams ensure barrier-free healthcare solutions
