Market Insights:
Why Experience counts
In the B2B sector, it is no longer enough just to present facts and figures. Employees want to try things out, and customers want real experiences.Im Fokus stehen erlebbare Use Cases, Interaktion und Storytelling.
In our interactive workshops, teams from Sales, Marketing and Research & Development work together on new solutions. The results are clearly defined brand profiles and a precise differentiation of one's own offering from others. Clear findings and tangible solutions can be translated directly into well-thought-out concepts.
- Experience innovation motivates teams
- Efficient problem solving — targeted results
- Experience innovation motivates teams
- Positioning and products are defined
Pain Points & classic stumbling Blocks
B2B customers are increasingly using self-service channels such as digital customer portals to independently configure, order or retrieve technical data — without a direct sales contact. However, the added value and specific application examples of the solutions often remain hidden. Without interactive demos and emotional communication, many customers lose interest and valuable leads remain unused.ganz ohne direkten Vertriebskontakt. Dabei bleiben jedoch oft der Mehrwert und konkrete Anwendungsbeispiele verborgen. Ohne Interaktion und konkreten Bezug sinkt das Interesse, und wertvolle Leads bleiben ungenutzt.
At the same time, there is the difficulty of making complex services tangible. Presentations without interaction fail to achieve their purpose, and there are no deals. Content is often too technical and scares off interested parties rather than convincing them. Development, on the other hand, creates ideas in a deep technical context that is barely comprehensible without appropriate visualization. Each department works separately, feedback loops are extended and time-to-market is delayed.
- Self-service offerings lack communication of added value
- Complex services are difficult to deliver, technically overloaded content is a deterrent
- Lack of collaboration slows down processes and market launches
Workshop: Co-creation as an Experience
Interactive workshops provide a remedy: We support you in making products tangible through demos and prototypes, combining facts with subjective storytelling and developing practical use cases. In this way, technologies are communicated in an understandable way, self-service offers are used more effectively and customer interest is reinforced.
Through interdisciplinary collaboration in teams, different perspectives are brought together in order to develop new ideas together. Close exchange creates impulses and concrete approaches that strengthen your cooperation and advance both the positioning and product development of your brand!
- Workshop: Joint development of prototypes
- Joint development of prototypes in workshop
- Clear positioning and team building as a result
More Questions?
Some topics cannot be answered in a general way. If you would like to discuss a specific project, a challenge or an idea, we would be happy to provide you with personal support.
How does an Innovation wWorkshop work?
In the interactive workshops, participants from various fields work together on new solutions. The focus is on tangible use cases, storytelling, interaction and joint prototype development to achieve tangible results — from clear brand profiles to feasible concepts.
What Value does an Innovation Workshop offer?
An innovation workshop helps companies to:
- to communicate the added value of products better
- to communicate complex services in an understandable way,
- to promote cross-departmental cooperation, and
- to shorten long feedback loops and time-to-market processes
What is the Role of Teamwork in Workshops?
Teamwork is key: Interdisciplinary collaboration brings different perspectives together, which not only leads to more innovative solutions, but also sustainably strengthens internal team loyalty and communication.
Are Innovation Workshops also useful for existing Products?
Absolutely. Especially for products that require explanation or are technically complex, workshops help to identify new use cases, communication approaches or differentiating features.
meaningful
experiences
