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We are experts in

Service and Customer Experience

We design products, services, processes, events and omnichannel journeys with a focus on excellent user experience. Improving human-to- technology and human-to-human interactions creates a better flow, relevance and ultimately the experience.

We are experts in

Circular Products and Industrial Design

We improve functionality, visual appearance, ergonomics, as well as the usability of products for improved marketability with a focus on sustainable production methods and implementation in the market.

We are experts in

Digital design & Technology

Creating a holistic customer experience requires connecting digital and physical products and services. We understand technology and apply it in meaningful ways.

The building blocks of our work

Our services

Design Research

Exploring user need to discover untapped potentials, markets and opportunity areas.
Opportunity Areas & Key Insights
Usability Testing
Focus Groups & Surveys
Personas
Trend Research

Strategy & Innovation

We enable our clients by understanding human needs, market and technology and choosing the right dimension of innovation.
Design Studies & University Research Projects
Innovation Workshops
Innovation Culture
Product Roadmap Planning
Business Model Innovation

Industrial Design

We improve functionality, visual appearance, ergonomics, as well as the usability of products for improved marketability.
Mockups & Rapid Prototyping
Design Strategy
Design DNA
Corporate Product Design
Range Development
Ergonomics
Product Design
Concept Development

Digital Design

Digital services for all touchpoints and all digital platforms.
Usability Testing
Prototyping
Webdesign
UI Design
Interaction Design
VR & AR Experiences
User Experience Design

Visualization & Animation

High-end visuals from pre-production visualizations to e-commerce and marketing imagery and animations.
E-Commerce Visuals
Product Animations
Technical Illustrations
CMF Variations
In Context Visuals
Virtual Studio Visuals
Pre Production Visuals
Product Visualization

Packaging Design

Developing next generation point of sales and packaging solutions.
POS & Display Development
Models & Prototyping
Packaging Development
Packaging Design 3D

Let us create a custom service package for you!

We believe in customization. There is no size fits all.
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How we tackle projects

CESAR method

The CESAR methodology describes a transdisciplinary procedure for researching and developing innovative solutions for different fields of application. Areas of application of this methodology include classical design disciplines, such as design and architecture, as well as the development areas of engineering sciences and management consulting. The primary goal of the CESAR methodology is to identify a need based on a precise and comprehensive understanding of the context to be addressed and to meet this need in a moderated and structured manner by means of innovative solutions. In doing so, a special effort is made to include all relevant actors or departments of a context. Further information on the CESAR methodology can be found on the website of the Institute for Design Research at the University of Applied Sciences Darmstadt.

Use cases for design

Increased acceptability through design

Pre Production Visuals
Design Strategy
Infrastructure features are mostly functional and standardized. This leads to a poor integration into the environment and thus to a problem of acceptance by residents. IFID was commissioned by a major German corporation to find new solutions. In addition to the development of a design guideline and the design of several project sectors, the results were highly effective in providing key decision makers with a positive impression of the construction project.

Use cases for design

The persuit for sustainability

Business Model Innovation
Opportunity Areas & Key Insights
Innovation Workshops
Sustainability and the Sustainable Development Goals of the United Nations are playing an increasingly important role. Not only through the social but also by the economic pressure, more and more companies see themselves in the obligation to examine the aspect of sustainability. IFID was commissioned by an international client from the hygiene sector to explore the potential for increasing the sustainability of a product group in a series of workshops and analytical studies. By working closely with IFID's designers, the client's team was able to learn new methods, increase motivation, and develop a clear strategy for achieving their goals.

Use cases for design

Design as the driver of innovation

Concept Development
Innovation Workshops
Innovation is the important driver of the industry. However, it requires more than just great technical engineering solutions. Therefore, IFID was commissioned to explore the potential of a developed technology and to design new products. In addition to classical development, we relied on creative workshops with the client and participants from our large network in the design process. The resulting concept proved to be successful in the acquisition of funding for further research as well as in finding project partners for the development of the product.

Use cases for design

Design as a management tool

Innovation Workshops
Design Strategy
Opportunity Areas & Key Insights
Design DNA
After a takeover by private equity, the management of a mechanical engineering company tasked IFID to support the transition to a new strategic and design direction. With numerous workshops, the different departments were brought together in a new way. Design played a central role in this process in order to align the focus on thinking and acting more customer-focused. In the development process, we were able to strengthen both motivation and innovation and greatly improve the added value through more market-specific orientation, we improved user experience and brand presence.

Use cases for design

Pre production visuals

Pre Production Visuals
CMF Variations
Product development time is getting shorter due to accelerated product cycles. IFID used CGI to create images and animations of the new products before the first samples were available. Through the use of animation, emotional connections between viewers and the promoted products could be created and this with all creative freedom. Photorealistic imagery and a look and feel appropriate to the target audience gave our partner the freedom to boost their product launches with greater speed and flexibility and boost their conversion rates and engagement.

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