POS & Packaging

POS & Display Development refers to the conception and design of retail spaces, displays and presentation systems in stationary retail.

We create strong visual anchors to clearly differentiate products from the competition at the point of sale.

Models & Prototyping are physical or hybrid models that are used to test POS and packaging concepts before final implementation. Design, function or placement are often only correctly assessed in real space.

By creating prototypes, we help to avoid wrong decisions, secure processes and validate design, functionality and presentation at an early stage.

3D POS & Packaging refers to the three-dimensional modelling and visualization of POS and packaging concepts. Organizations often need to make decisions before physical samples are available.

With these visualizations, we help companies to realistically present concepts, accelerate coordination and create a reliable basis for decision-making for design, production and marketing.

Packaging Development & Design includes the development of functional, brand-coherent packaging that combines protection, handling, sustainability and brand communication.

The aim of IFID is to design packaging that is practical, recognizable and brand-strengthening — and at the same time meets the requirements of retailers, logistics and end customers.