Brand Strategy

A brand analysis is the systematic analysis of the existing brand, its strengths, weaknesses, target groups and market position.

In doing so, we identify untapped potential, inconsistencies and market opportunities in order to enable a clear strategic direction. This creates a basis for all further strategic decisions.

Brand positioning describes how a brand should be perceived in a competitive environment. It defines the brand core, key messages and differentiators.

We develop positions that provide orientation, are relevant for the target group and create a clear distinction from the competition.

Brand architecture describes the structure of a brand portfolio, e.g. the relationship between master brand, sub-brands, or product brands. A clear brand architecture prevents confusion, strengthens recognizability and facilitates growth.

We develop scalable brand structures that create strategic clarity and support future developments.

Brand management is the long-term strategic management of a brand.

We help companies to consistently manage and sustainably develop their brand across all touchpoints — even during growth, internationalization or repositioning. This includes clear guidelines, processes, internal integration and performance measurement.

Brand experience can be experienced across all contact points — digitally, physically and communicatively. A strong brand experience creates trust, emotional connection and recognition.

To this end, we design brand experiences holistically so that brands are not only visible, but also noticeable.

Corporate Design & Identity comprises the visual and content identity of a brand — from logo, colors and typography to imagery and tonality.

We develop consistent design systems that clearly convey brand values, provide orientation and function across all media.