Innovation Product & Service

Focus groups and surveys are methods for systematically recording real user needs, expectations and perceptions. Companies often lack a reliable basis for decision-making because assumptions are not compared with real user behavior.

The aim of these methods is to reduce uncertainty, gain relevant insights and base innovation decisions on well-founded data instead of gut feeling.

Trend & Tech Research analyses market changes, technological developments and new usage patterns in order to identify opportunities at an early stage.

Our goal is to provide orientation and to separate relevant from short-lived trends so that innovation can be managed in a targeted and future-proof manner.

On the basis of key insights, i.e. summarized findings from user, market and trend analyses, future fields with high innovation potential are identified.

We reduce complexity and create concrete strategic starting points for companies on which innovation can be systematically built.

Product roadmap planning is the long-term strategic planning of product developments that combines innovation, market requirements and corporate goals. Without a clear roadmap, uncoordinated individual measures or prioritization conflicts often arise.

We create transparency so that resources can be used wisely and innovation goals can be implemented realistically and predictably.

Design Studies and University Research Projects are research-based innovation formats, often in collaboration with universities. They are used when companies are faced with the challenge of evaluating radically new approaches.

The aim is to minimize risks early on, open up new perspectives and gain initial reliable concept and technology insights for future products or services.