Industrial Design

Product Design Concept Development is the holistic development of a new product concept — from the initial idea to a robust design approach.

We combine functional, design and strategic aspects and thus create a sustainable basis for the further development of a product.

Corporate product design is product design in line with a company's brand identity and strategic goals.

We combine product design and brand positioning, make brand values visible and tangible and thus create trust, recognition and differentiation.

Mockups and rapid prototyping include rapidly created physical models that can be used to test product ideas at an early stage.

The aim of this method is to validate concepts, proportions and usage at an early stage, to reduce risks and to make well-founded decisions before series production.

Design Strategy is the long-term, strategic planning of product-related design decisions. Without a clear design strategy, inconsistent products or short-term individual solutions are often created.

We use design as a strategic management tool that combines brand values, market requirements and product development in a meaningful way.

Design DNA describes the characteristic design style of a product family, which creates recognition and consistency.

We create clear design guidelines that provide orientation and facilitate future developments.

The field of ergonomics is concerned with optimising products for comfort, safety and usability. Poor ergonomics often lead to incorrect operation, dissatisfaction or even health problems.

We design products that are intuitive to use, safe and pleasant to use — regardless of user group or application context.

Range development describes the development of a consistent, marketable product range. Companies are often faced with the challenge of integrating new products without diluting the overall picture.

The aim is to strategically develop product lines, use synergies and create a coherent portfolio for different market requirements.