Experience brand worlds interactively
Creative Technology combines creative storytelling with innovative technologies such as augmented reality (AR), virtual reality (VR) and artificial intelligence (AI). As a result, consumers become active participants who dive into the brand world.
Creative Technology is thus effective on several levels: Attention and reach are increased, for example, through interactive screens and individual AR filters, particularly on social media. Gamified experiences and virtual showrooms make it possible to discover products in a playful way and to interact intensively with the brand.
- Consumers are actively immersing themselves in brand worlds thanks to AR, VR and AI
- Interactive experiences strengthen emotional brand loyalty
Creative technology as a differentiating factor
Virtual experiences are becoming increasingly important: 3D experiences and digital touchpoints are becoming decisive distinguishing features for brands because they make product benefits tangible directly and stand up against traditional campaigns.
More and more companies are strengthening their brand communication, for example through AR tests, interactive advertising spaces or virtual pop-up stores. These solutions increase length of stay, promote brand loyalty and achieve high reach, particularly among young target groups.
- Companies increase their willingness to buy and reach with Creative Technology
- 3D and AR/VR experiences become a competitive advantage
Impacts and relevance
According to forecasts, AR/VR will significantly contribute to the global economy in the coming years. Around three quarters of consumers will also increasingly expect digital experiences in the future, for example in the form of configurators.
Technology-based campaigns demonstrably achieve higher engagement rates and better ROI than traditional measures. They enable personalized brand experiences and therefore improve conversion rates. In addition, they provide valuable insights into target group behavior and enable targeted optimization.
- Interactive and personalized experiences increase attention
- Technology-enabled campaigns get more engagement
Successful practice and implementation
IFID Design uses these methods to transfer products and brands into an experience space in which users become part of the story. Interactive touchpoints allow brands to be experienced authentically and strengthen emotional connection in the long term. This creates experiences that stay in the memory and intensify the bond with the brand.
Based on these successful examples, we develop individual strategies for various industries. The focus is on agile implementation, continuous optimization and taking data protection and user needs into account. The integration of new trends, such as generative spatial AI and XR solutions, is driving the development of digital experiences.
- IFID Design relies on individual and agile solutions to strategically use creative technology
