Industrial Design

The successor to the most successful nasal shower

Sidroga Gesellschaft für Gesundheitsprodukte GmbH is a medium-sized company based in Bad Ems, Germany. The company distributes pharmaceuticals and medical products for respiratory therapy in various European countries. IFID and Sidroga have a long-standing partnership which led to IFID being commissioned to revise and improve Germany's most successful nasal rinsing product.

Innovation Workshops
Product Design
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The  product of the subsidiary brand EMS had to be adapted for new markets without  losing the product's iconic design and characteristic features. Through an  extensive research process, we identified concrete improvement requests from  users. During the design process, these were evaluated, and solutions  developed, focusing on the hygienic aspects and handling of the product.


The  result is a simple, timeless cylindrical shape, realised with a wide stand  and identically shaped ends, which fits securely in hand. In combination with  generously chosen diameters, we highly simplified the handling. The lid and  base can be attached on either side so that there is no risk of operating  errors. In addition, the bayonet locks are firmly closed after only a quarter  turn. The large diameters, as well as the easy disassembly, ensure thorough  cleaning in the dishwasher. The axial alignment of the bottle made it  possible to develop a cost-optimised blow mould, which led to an enormous  reduction in tooling costs.