Industrial Design

Product-release production for CWS

IFID was commissioned by CWS international to deliver visuals, animations and magazines for a new product release. The new models of dust control mats feature better functionality and are produced using up to 100% recycled PET material. Before we started with the production, we developed the style and intention of the images in cooperation with the client.

E-Commerce Visuals
Product Animations
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Style guiding and visualisation

For this purpose, we used mood boards and first sketches. Subsequently, 3D data was created based on product samples and prepared for the visualisation process. During the rendering process, final changes were made in consultation with the client and finalised for integration. Since our workflow is very flexible, we can handle changes efficiently and hold delivery times.


For the product launch, animations were required as well. In collaboration with the client, we agreed on a style and together, we developed a storyboard. Based on this guideline, illustrations were created and later animated.

Working with CWS was much fun for the whole team. We were able to show how flexible digital visualisation is in contrast to classic product photography. This flexibility also convinced our clients, and we are looking forward to the next projects!
Alexander Kaula
Digital experience designer